Established in 1991, Master Kong is a branded company headquartered in Taipei, Taiwan and Tianjin, China. It produces instant noodles,[2]beverages, and cakes.
Master Kong reported a revenue and net profit of 62 and 3.3 billion yuan, respectively,[3] accounting for 43.3% of instant noodle market.[3]
Since November 2011, Master Kong produces producing non-alcoholic beverages for PepsiCo.[4] The company also produce bottled and canned coffee drinks for Starbucks since March 2015.[5]
In June 2018, Master Kong was shortlisted in the national brand project of Xinhua News Agency.[6]
In March 2011, Unilever was fined 2 million Yuan for the distribution of information about future price hikes and Tingyi was given a warning about publicly discussing their price increases.[10]
In June 2011, Master Kong[11] was recognized by market research firm, TNS, to be the second most valued brand in China.[12]
In 2014, Master Kong was facing a food safety problem in Taiwan.[13] In 2015, Master Kong stopped distributing its instant noodles in Taiwan. The group's board of directors has approved a plan to completely withdraw from the Taiwanese market.[14]
