PT Djarum (Indonesian pronunciation:[ˈdʒarʊm]) is an Indonesian cigarette manufacturer and conglomerate based in Kudus, Central Java. It produces dozens of domestic and international brands, mainly kretek (clove cigarette). Djarum Black, Super, and L.A. Lights are among the most popular products of Djarum. Under its direct parent, PT Dwimuria Investama Andalan (also known as Djarum Group), it has non-cigarette business lines in technology, banking, and food.[3][4]
The company owns the PB Djarum, a professional badminton club, the Italian football club Como, and was the main sponsor of Indonesia's top football league, including the Divisi Utama from 2005 to 2008 and Indonesia Super League (ISL), from 2008 to 2011.
History
In 1951, Oei Wie Gwan, an Indonesian businessman who immigrated from China in 1920, acquired NV Murup, a nearly defunct cigarette company in Kudus, Central Java. NV Murup's most popular brand of cigarettes was called Djarum Gramofon (English: gramophone needle); Gwan shortened the name to Djarum (needle).[5][6] The company nearly collapsed in 1963 when its factory was destroyed in a fire around the time of Oei's death.[7] Oei's sons Budi and Bambang Hartono took over the company and began the process of rebuilding it.[5]
The company began producing machine-rolled kretek in the late 1970s,[8] but it also continues to produce hand-rolled kretek made by manual labourers.[9] In 2016, Djarum and several other tobacco companies in Indonesia were implicated by Human Rights Watch for the use of child labor without hand protection.[10]
Through its expansion into various other non-cigarette sectors, including food, drink, banking, garments, and technology, in the 1980s and 1990s Djarum became one of the top five largest conglomerates within Indonesia.[11] By 2010, Djarum Group was the largest conglomerate in Indonesia.[12]
Djarum's kreteks enjoyed a high level of popularity among smokers in the United States during the clove cigarette fad of the 1980s.[16] Since 2009, most flavoured cigarettes in the United States have been banned following the passing of the Family Smoking Prevention and Tobacco Control Act. To circumvent the ban, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in a black paper. They are packaged in boxes of 20.[17]
Savoria (food and beverage manufacturer, branded as Yuzu, Fox's, 5 Days and Krizzi)
SENT Entertainment (media company based in UK)
Sumber Kopi Prima (instant coffee manufacturer, branded as Delizio Caffino and Kopi Tubruk Gadjah)
Superlive.id (news platforms)
Supra Boga Lestari (retail supermarkets)
tiket.com (online travel agency and booking platform) — acquired by Djarum Group through its e-commerce arm Blibli in 2017. Tiket.com operates as one of Indonesia's leading online travel agencies, offering bookings for flights, hotels, car rentals, and events. The platform plays a key role in the group’s diversification into the digital and technology sector.[18][19]
![[icon]](?wiki_title=File:Wiki_letter_w_cropped.svg){kind=small}
