LibertyBus is a bus operator on the island of Jersey. It is a subsidiary of Tower Transit, the UK subsidiary of the Kelsian Group.
History
In February 2012, the HCT Group was awarded a contract by the States of Jersey to operate the island's bus services from January 2013 for seven years with a three-year option taking over from MyBus.[2][3][4] The operation was branded LibertyBus after a public vote. LibertyBus also won the Jersey Chartered Institute of Marketing Award, for Best Brand Campaign 2013 for the LibertyBus brand.[5]
In September 2022, the HCT Group sold both LibertyBus and Guernsey's buses.gg operation to the Kelsian Group, following a period of extended financial difficulties for the HCT Group that resulted in the sale of most of its subsidiaries.[6][7]
In April 2025, Kelsian Group was successful in renewing the Jersey bus contract for another 10 years.[8]
AvanchiCard
A smart card payment system named AvanchiCard was introduced in 2013. The name AvanchiCard comes from avanchi, which means advance or move forward in Jèrriais – Jersey’s traditional language. The name was chosen by Jersey’s children and young people through a competition organised with local schools.[9]
LibertyBus have a range of AvanchiCards to suit individual travelling needs: Avanchi Concession (senior citizen card), AvanchiCard Visitor (various unlimited single and family passes for visitors to the Island), AvanchiCard Unlimited (Weekly, Monthly & Annual unlimited), Avanchi 18 and AvanchiPAYG (pay-as-you-go).[10]
