Career
Ishrat Fatima was 'the face' of 9 pm daily Urdu news Khabarnama news program in the 1980s and 1990s.[1] She started her career at Radio Pakistan hosting a program Khel aur Khiladi. At that time, she was still attending school.[1] She had gone to PTV to audition for a weather segment, but instead was selected for the news segment.[1]
Ishrat Fatima was called "a poised lady presenting news with elegance".[1] She seemed to have a great command of the Urdu language while presenting the news with an abundance of self-confidence.[1] Ishrat used to wear simple and ordinary clothes and was also known for wearing her diamond nose-ring. TV viewers used to be impressed with her grace with which she presented news on TV, coupled with her strong screen presence. During an interview with a Pakistani English-language newspaper, she said that she used to put in effort and time in rehearsing before she actually went on-screen, including fact-checking everything she would later present on-screen.[1][3][4]
Ishrat Fatima worked for 35 years in the news industry of Pakistan before retiring.[1] Later, she started presenting news bulletins on Pakistan at Voice of America.[4]