The station, originally known as Radio Tircoed, broadcasts from studios at the Tircoed Village Hall.
It was founded in 2005 as a Restricted Service License (RSL) station, transmitting on 106.5FM, 365 days a year.
Programming
Programming output varies throughout the day with various music-led, talk and feature programmes alongside specialist output in the evenings and at weekends, sports coverage and weekly bilingual programmes in Welsh/English. The majority of the station's output is locally produced and presented, although some late-night programming is syndicated.
Rebranding
On 10 June 2024, it was announced that Radio Tircoed would be rebranded and relaunched as Swansea Live Radio on 30 September.[2] However, after complaints from rival broadcasters about the choice of name, on 18 June, it was announced the station would rebrand as SA Radio Live.[3]
The station rebrand took place at 7am on 30 September 2024, to coincide with the 50th anniversary of the launch of Swansea Sound - with many of the station's launch line-up consisting of former presenters from the commercial station.
On 17 June 2025, the SA Radio Live brand and format was discontinued, citing a lack of revenue, although the station continued to broadcast.[4]
On 7 July 2025, the station rebranded again to Welsh Coast Radio.
References
↑"Radio Tircoed". Ofcom Community Radio Stations. Retrieved 2022-11-16.
