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Well Link Insurance Group (Chinese:立橋保險集團; pinyin:laap6 kiu4 bou2 him2 zaap6 tyun4) is a Hong Kong-based insurance group with wholly-owned subsidiaries including Well Link Life Insurance Company Limited (hereinafter referred to as Well Link Life) and Well Link General Insurance Company Limited (hereinafter referred to as Well Link Insurance), which operate life insurance and general insurance businesses respectively.[1][2][3][4]
History
In August 2016, Well Link Financial Group acquired Direct Asia (Hong Kong) Limited, which was subsequently renamed Well Link General Insurance Company Limited in June 2017. [5]
In April 2019, Well Link Life received approval from the Insurance Authority to operate a long-term life insurance business, and officially launched in July 2019.[6]
In January 2026, AM Best has revised the outlooks to positive from stable and affirmed the Financial Strength Rating of "B+" (Good) and the Long-Term Issuer Credit Rating of "bbb-" (Good) of Well Link Life. [7]
In April 2026, Fitch Ratings has assigned Well Link Life an Insurer Financial Strength (IFS) Rating of 'BBB' (Good), and the outlook is stable. [8]. In the same month, S&P Global assigned its 'BBB-' local currency long-term issuer credit IFS ratings to Well Link Life, and the outlook is stable. [9]
Operations
Well Link Life
Well Link Life (Chinese:立橋人壽) offers life insurance, endowment, and annuity products.
Well Link Life Wealth Management Centre located in Mong Kok
Well Link Insurance
Well Link Insurance (Chinese:立橋保險) was formerly known as Direct Asia (Hong Kong) Limited, which provides general insurance products and services including private motor insurance, travel insurance, home insurance, commercial insurance plans.[10]
