The station signed on the air in 1981.[4] Its original call sign was WWZD. It was the sister station to WREL (1450 AM) in Lexington. In 1985, Equus Communications acquired WWZD and WREL for $185,000. WWZD changed its call sign to WVLI on November 1, 1985, and to WREL-FM on May 1, 1990.[5] The two stations simulcast a full servicecountry music format.
On July 22, 2004, WREL-AM-FM were sold to First Media Radio. On September 9, 2004, WREL-FM switched its call letters to WWZW-FM[5][a] to match co-owned station WZWW in Bellefonte, Pennsylvania. On November 1, 2004, WWZW, still a country music station, adopted the "3WZ" branding, the same branding used by WZWW, an adult contemporary station. On February 2, 2005, First Media Radio changed WWZW's format from country to adult contemporary; sister WREL remained a talk station.
In July 2009, WWZW switched from adult contemporary to classic hits as "Classic 96.7 3WZ".
Notes
↑The "-FM" suffix was dropped on October 15, 2004.[5]
