The station is dedicated as "The Louis K. Roth Memorial Station":
Prior to 1968, Louis K. Roth, a generous Regent of the University, had told the President of the University of Hartford that he would finance the radio station. Mr. Roth died before we got things rolling, but his family still came to us with a check for $40,000. While serious consideration was given to changing the station's call letters to WLKR, we instead renamed the radio station the Lewis K. Roth Memorial radio station, and by the time I graduated in 1970, we'd built a complete stereo radio station and still had $14,000 of Mr. Roth's grant left.[2]
