The station signed on the air on November 9, 1977.[2] The original call letters were WBTF and it called itself "BT Country," airing a country music format. It was the sister station to WBTA 1490 AM in Batavia, New York. WBTF was originally licensed to Attica.[3]
Beginning on February 13, 1998, 101.7 FM was acquired by Broben Communications, Inc. and used WXOX as its call sign. WXOX then required nearby station WHUG in Jamestown to change frequencies in an effort to gain coverage area. As WXOX, the station broadcast modern rock as "The Spot", supposedly covering "Attica, Amherst and Buffalo" and acting as a challenger to WEDG. It made a significant advertising blitz in the Buffalo media market and even created its own "Spotfest" music festival, but it never even registered a measurable audience in the ratings. WXOX had a weak signal in Buffalo and Niagara Falls.[4]
On August 15, 1999, Holy Family Communications acquired WXOX and began broadcasting Catholic programming as WLOF. It became the sixth Catholic radio station in the United States.[5]
By 2024, WLOF had acquired a closer signal to Buffalo on FM 90.7, which it granted the call sign WLGU (for Our Lady of Guadalupe). In August of that year, Holy Family Communications opted to keep WLOF instead and spin WLGU (along with a translator in Fredonia) off to CSN International.[7]
