The station signed on the air June 9, 1976, as WPBC, a beautiful music station owned by Penobscot Broadcasting.[6] It became WSHZ in 1992, after the station evolved to a soft adult contemporary format, placing it in competition with Ellsworth station WKSQ.[7]
In October 1993, WSHZ was purchased by Dudman Communications, owner of WDEA and WWMJ in Ellsworth.[8] That December, the station changed its call sign to WEZQ.[9] However, the "Soft Hits 92.9" branding used as WSHZ[8] was retained for several years after becoming WEZQ.[10] Dudman sold its stations to Cumulus Media in 1998.[11] In later years, WEZQ carried syndicated adult contemporary shows from Delilah[12] and The Bob and Sheri Show.
On July 31, 2012, Cumulus swapped 55 stations, including WEZQ, to Townsquare Media in exchange for Townsquare's stations in Bloomington and Peoria, Illinois.[13] On January 1, 2013, Townsquare relaunched WEZQ with a sports format as "92.9 The Ticket".[4]
