Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.[4]
The station changed its call sign to WRLD on May 1, 2023.
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