Local programming includes New Day Florida (a morning show) and Prime Time Florida (a drive-time afternoon show), plus hourly news and traffic updates, along with weather updates from former Bay News 9 meteorologist Alan Winfield.
History
The station first signed on May 26, 1977, at 91.3MHz as WCIE, a non-commercial Christian station owned by Evangel Christian School in Lakeland.[2] In 1980, as part of a plan to increase its power, the station relocated to 91.1MHz. In 1997, in a three way swap, Evangel Christian School sold WCIE to Paxson Broadcasting, who in turn swapped the station with Moody's WKES, which at the time was on 101.5 FM. WKES would soon move to 91.1 FM; after a brief simulcast period, its old 101.5 frequency became a commercial station under Paxson, as WILV (now WTBV, owned by Cox Radio).
