Writing in The New Yorker, law professor Cass Sunstein and economist Richard Thaler praised the book's ability to explain complex concepts to lay readers as well as turn the biographies of Tversky and Kahneman into a page-turner: "He provides a basic primer on the research of Kahneman and Tversky, but almost in passing; what is of interest here is the collaboration between two scientists."[3]Jennifer Senior of The New York Times wrote that "At its peak, the book combines intellectual rigor with complex portraiture. During its final pages, I was blinking back tears, hardly your typical reaction to a book about a pair of academic psychologists."[4]
