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Standard Brands

American foods company

For the 1981 Chet Atkins and Lenny Breau album, see Standard Brands (album).

Standard Brands Incorporated
Industry	Food
Founded	1929; 97 years ago (1929) (merger of Fleischmann Company,Royal Baking Powder Company, founded by E. W. Gillett, Widlar Food Products, and Chase & Sanborn Coffee Company)
Defunct	1981 (1981)
Fate	Merged with Nabisco, Inc. in 1981
Successor	Nabisco Brands, Inc.
Headquarters	New York City, New York, U.S.

Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan & Co. with the merger of:^[1]

Fleischmann Company
Royal Baking Powder Company
E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) founded by P. W. Gillett in 1852
Widlar Food Products Company^[2]
Chase & Sanborn Coffee Company

By 1940, it was the number-two brand of packaged goods after General Foods.^[3] By 1955 the company was listed as 75 in the Fortune 500.

Standard Brands made several acquisitions. It bought Planters in 1960, and the Curtiss Candy Company in 1964. In 1970 it purchased the British snack food company Walkers from the Walkers family.^[4] In 1979, it acquired Inver House scotch.^[5]

Seagrams approached Standard Brands with the idea of a merger.^[6] The company merged with Nabisco in 1981 to form Nabisco Brands, Inc.^[7]^[8]

References

↑ "Morgan Mergers". Time. 1929. Archived from the original on June 18, 2011. Retrieved 2008-08-04.
↑ "Standard Brands Co. Completes Merger". The Standard Union. December 6, 1929. p. 2. Retrieved March 5, 2023 – via Newspapers.com.
↑ "Pennies from Leaven". Time. 1940. Archived from the original on October 14, 2010. Retrieved 2008-08-04.
↑ Martin Glenn. The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study. p. 06. ISBN 9780954951801.
↑ "Publicker Completes Sale of Liquor Business In U.S. for $35 Million". Archived from the original on 2016-03-04. Retrieved 2017-07-07.
↑ Lazarus, George (April 26, 1981). "Was Standard driven into Nabisco's arms?". Chicago Tribune. p. 5. Retrieved March 6, 2023 – via Newspapers.com.
↑ http://www.fundinguniverse.com/company-histories/Nabisco-Foods-Group-Company-History.html Nabisco History
↑ RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p. 486. ISBN 9789391818562.

External links

Media related to Standard Brands at Wikimedia Commons

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