Peter P. Roby (born August 27, 1957) is the former athletic director of Northeastern University. Roby was introduced as the ninth athletic director of the university in June 2007 and retired in February 2018. In 2007 Roby was named as one of the 100 Most Influential Sports Educators.
After his college basketball coaching career came to a close, Roby started a business career at Reebok where he held several marketing positions, such as director of Key Account Marketing and the director of U.S. Sports Marketing and ultimately was the vice president of U.S. Marketing for the last three years.[citation needed]
Center for the Study of Sport in Society
In 2002, Roby was hired to lead Northeastern University's Center for the Study of Sport in Society.[2] In that role Roby, became an expert about bringing "positive social change through research, education and advocacy." Roby has been quoted and interviewed for numerous national publications. In 2010, Roby received the first annual Richard Lapchick Sport and Social Justice Innovation Award.[citation needed]