numberFire is a privately held company that offers statistical analysis of data around sporting events and sports fans, targeting fantasy sports players, digital media, writers, teams, and leagues.[1] The site boasts over 700,000 subscribers and partnerships with ESPN, NFL, Sports Illustrated, USA Today, and SB Nation.[2]
History
The company was founded in 2010 by Nik Bonaddio, who launched the initial version of the product following a successful appearance on Who Wants To Be A Millionaire; the winnings from that show were used to found the company.[3] Later that year, Bonaddio successfully pitched the company at the DisruptNYC conference held by TechCrunch in New York City, gaining an initial PR buzz and investor interest.
numberFire was acquired by FanDuel in August 2015. Terms of the deal were not disclosed.[6]
Methodology
Unlike traditional media analysis, the company aims to use statistical modeling and data mining to help consumers and businesses make smarter decisions in the fantasy sports, handicapping, and digital media markets.[7] This is done through the generation of specific, proprietary formulas that analyze statistics in an unconventional, scientific manner.[8] The company has received notable press coverage for correctly picking the winner of Super Bowl XLV[9] and successfully outpredicting ESPN, Yahoo!, and CBS in the fantasy markets.[2]