Nitori Co., Ltd is a Japanese furniture and home accessories retail company headquartered in Sapporo.[2] The company is the largest furniture and home furnishing chain in Japan.[3]
Nitori was founded in Sapporo in 1967, by the company's current President, Akio Nitori. Nitori currently has more than 700 stores in Japan and more than 70 stores in China,[4] and more than 50 stores in other Asian countries. The company's products are sold in the United States under the Aki-Home brand name.[5]
In November 2010, Nitori Holdings, Inc. was established as a wholly owned subsidiary of Nitori Holdings (holding company) following the transition to a holding company structure, which was established in 2012 and began operating stores under the name "AKi-Home" (after Akio's name) the following year.[6][7]
Nitori was ranked the #1 most desirable company to work for among new graduates in 2023 and 2024.[8]
In February 2024, Nitori along with 4 other firms were ordered by the Consumer Affairs Agency to take reformative action under consumer labelling laws. Nitori had falsely advertised that a rice cooker had the ability to cut 33～59% of total carbs through a cooking process that separates starches. Nitori released a statement vowing to "honestly accept [the order] and prevent reoccurences."[9]
In 2021, Nitori ordered a recall of diatomaceous earth coasters and bathmats over asbestos contamination. The recall affected 18 SKUs and 2,870,000 total products sold from December 2016 to December 2020. [10][11] A similar recall also affected hardware store giant Cainz. [12]
