The Mythen Center is a shopping centre located in Ibach, a village in the municipality of Schwyz. It opened in 1972 as the third shopping centre in Switzerland and was expanded in 1980 and 2000.[2] Opened by Reinhold Camenzind, it is still a family business currently led in third generation by Mario Camenzind.[3][2] It is one of the biggest shopping centres in Central Switzerland and the second biggest in the canton of Schwyz, after the Seedamm-Center. In 2010 it was considered the 18 biggest in the country.[4]