The Museum of Illusions (Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb,
Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]
History
The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games.[5] The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization".[2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7][8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10][11]
↑Morović Rudić, Žana (2016-06-06). "Muzej iluzija - nova atrakcija u Zadru"[Museum of Illusions - new attraction in Zadar]. Hrvatska radiotelevizija (in Croatian). Retrieved 2024-06-22.
