Love... The Album is a hybrid compilation/studio album by British singer Cliff Richard, released by EMI on 12 November 2007 in the UK. The five new studio tracks were produced by Michael Omartian. It reached No. 13 in the UK Albums Chart.[1]
There are two versions of this album, the CD version and the digital download version. The difference is on track 12, the CD version is "For Life" whilst the digital download version is "My Pretty One".
On 30 October 2007, before releasing the CD version of Love... the Album, EMI and the Cliff Richard Organisation decided that for 2 weeks, if there is a high enough demand for the digital download version of the album (which was 400 copies), then the price will drop from £7.99 to £3.99. For each album being downloaded, the price of the album drops by 1 pence.[2]
During the two-week period, Richard said:
As artists we face a stark choice. We either keep one step ahead of the technology which is changing our industry so radically - or we throw our hands and quit. Personally I'm not for quitting! [3]
On 8 November 2007, it was announced that the £3.99 price tag for the album has been secured and that all people who have downloaded it during the two-week period would all pay £3.99 instead of the original price. All copies downloaded contributed to the first week of the UK Albums Chart.[4]
