Kehinde Alabi, known professionally as Louddaaa,[1] is a Nigerian record producer, songwriter, and sound engineer. He is best known for his production work on Ayra Starr's breakout single "Away", featured on her self-titled debut EP.
Louddaaa has worked with several prominent Nigerian artists, producing tracks such as "Last Heartbreak Song" and "Orun" by Ayra Starr,[2] "All I Want" by Simi, "Maria" by Magixx, and "Anything" and "10 Kilo" by Davido. He won the Afro Soul Producer of the Year at the 2023 Beatz Awards.[3] In 2025, he was named among the "Hottest African Producers Right Now" by OkayAfrica.[4]
Early life
Louddaaa was born in Lagos, Nigeria, and is originally from Ekiti State. During his university education, he was introduced to music production software by a roommate. His interest in music production deepened during his National Youth Service Corps (NYSC) year, when he began to focus more seriously on sound engineering.[5][6]
Career
Louddaaa joined Mavin Records as a sound engineer after a series of unsuccessful attempts to enter the industry. While primarily responsible for engineering recording sessions, he began producing instrumentals during off-hours. One of his beats was selected by Mavin CEO Don Jazzy, who encouraged Ayra Starr to record over it. The track became "Away", which served as Starr's breakthrough single.[2][6] Following the success of "Away", Louddaaa contributed to Ayra Starr's subsequent albums, including 19 & Dangerous and The Year I Turned 21. He has since expanded his collaborations across the Nigerian music industry, working with artists such as: Black Sherif, Tion Wayne, and ArrDee.
