Detroit, Michigan (1950-03-25) March 25, 1950 (age76)
Occupations
Author
speaker
creative director
Knownfor
Apple advertising and "i" naming strategy; keynote speaker; simplicity advocate
Website
kensegall.com
Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM.
Segall joined ad agency Chiat/Day Los Angeles in 1979 as a file clerk. A creative career in the industry followed, from a first copywriting job on Smirnoff Vodka to creative director roles on global brands including Apple, IBM, BMW, Intel and Dell.
A 12-year working relationship with Steve Jobs began in 1988 when Segall joined NY agency Ammirati & Puris as creative director for Jobs’ new company, NeXT. When the agency resigned NeXT,[1] Segall left to continue working with Jobs independently. In 1997, Jobs brought Apple back to its original agency (then called TBWA Chiat/Day). There, Segall was global creative director for the "Think different" campaign, co-writer of the "Crazy Ones" launch commercial,[2] and originated the "i" strategy behind the naming of iMac,[3][4][5] iPod, iPhone and iPad.
In later years, Segall served as creative director for Intel at agency Euro RSCG,[6] and chief creative officer at Enfatico (previously DaVinci),[7] a worldwide network of 13 offices handling marketing for computer-maker Dell.
Author and speaker
Segall has written two books on the power of simplicity,[8] both published by Penguin—"Insanely Simple: The Obsession That Drives Apple's Success" (2012)[9] and "Think Simple: How Smart Leaders Defeat Complexity" (2016).
