KUAL is a sister station to KVBR 1340 (business news/talk), KLIZ 1380 (sports), KBLB 93.3 (country), WJJY-FM 106.7 (adult contemporary), and KLIZ-FM 107.5 (classic rock). All are located in a brand new modern broadcast facility located at 13225 Dogwood Drive, Baxter.
History
The Brainerd 103.5 facility began as a construction permit under the call sign KABD. In 1993, FMedia! reported that June Persons was the new grantee for 103.5 MHz in Brainerd. The newsletter later clarified that June Persons was the wife of Charlie Persons and reported that the sale of KABD to Jim Ingstad Broadcasting had been announced.[3][4] By spring 1994, FMedia! reported that June and Charlie Persons were still involved with building the station, with hopes of putting it on the air in June.[5]
The station changed call signs from KABD to KVBR-FM on June 1, 1994.[6] The new KVBR-FM carried a country format; The M Street Journal listed the station as carrying Westwood One's Hot Country format, while FMedia! listed it as "The Bear 103.5" and noted an identification with Baxter.[7][8]
In early 1996, Jim Ingstad Broadcasting agreed to sell nine northern Minnesota stations to Robert Kommerstad's Provident Investment Counsel. The Brainerd stations in the transaction included KVBR, KLIZ, KLIZ-FM and KVBR-FM.[9]Broadcasting & Cable listed the sale price as $4.1 million and described KVBR-FM as a 103.5 MHz facility with 6,000 watts and a hot-country format.[10] KVBR-FM changed call signs to KFGI on May 15, 1996.[11][12]
The KUAL-FM call sign moved to 103.5 on April 1, 2004, as part of a call-sign and format swap with 101.5 FM in Crosby. NorthPine reported that, after BL Broadcasting's takeover of the former Kommerstad stations, KUAL-FM's "Kool" oldies format moved from 101.5 to the 103.5 Brainerd facility, while the "Froggy" country format moved from 103.5 to 101.5.[13] The Federal Communications Commission's call-sign action report confirmed that KUAL-FM was assigned to the Brainerd facility, formerly KFGI, effective April 1, 2004.[14]
In 2015, Hubbard Broadcasting closed on its purchase of 16 Minnesota stations and one translator from Omni Broadcasting for $8 million. The acquired stations included KUAL-FM in Brainerd, along with other Brainerd-area stations.[15] Hubbard currently identifies the station as Cool 103.5, "The Lakes Greatest Hits", and lists it as a home for Minnesota Twins baseball and Minnesota Wild hockey.[16]
↑"FMedia!"(PDF). FM Atlas Publishing. 1993. Retrieved May 15, 2026– via World Radio History.{{cite magazine}}: Cite magazine requires |magazine= (help)
↑"FMedia!"(PDF). FM Atlas Publishing. 1993. Retrieved May 15, 2026– via World Radio History.{{cite magazine}}: Cite magazine requires |magazine= (help)
↑"FMedia!"(PDF). FM Atlas Publishing. 1994. Retrieved May 15, 2026– via World Radio History.{{cite magazine}}: Cite magazine requires |magazine= (help)
↑"Call Letter Changes"(PDF). The M Street Journal. June 9, 1994. Retrieved May 15, 2026– via World Radio History.
↑"Format Changes"(PDF). The M Street Journal. June 1994. Retrieved May 15, 2026– via World Radio History.
↑"FMedia!"(PDF). FM Atlas Publishing. 1994. Retrieved May 15, 2026– via World Radio History.{{cite magazine}}: Cite magazine requires |magazine= (help)
↑"Elsewhere"(PDF). The M Street Journal. January 5, 1996. Retrieved May 15, 2026– via World Radio History.
↑"Changing Hands"(PDF). Broadcasting & Cable. February 12, 1996. Retrieved May 15, 2026– via World Radio History.
↑"Call Letter Changes"(PDF). The M Street Journal. April 1996. Retrieved May 15, 2026– via World Radio History.
↑"Call Letter Changes"(PDF). The M Street Journal. 1996. Retrieved May 15, 2026– via World Radio History.
