The station went on the air with the call sign KAOR. It was assigned the call letters KORV on April 4, 1973, then KJAZ on October 1, 1996. On May 17, 2000, the station changed its call sign to KEWE, and again to KNTF on September 27, 2013. On June 3, 2014, the station changed its call sign to the current KPYV.[4]