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Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties and was acquired by FAT Brands in July 2021.^{[citation needed]}

Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them".^{[citation needed]}

History

• November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand
• February 2007: Acquired:
  • Bill Blass Limited, a classic American fashion brand
  • MaggieMoo's
  • Marble Slab Creamery
• May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade.
• August 2007: Pretzel Time and Pretzelmaker, two franchised brands in the hand-rolled pretzel category, were acquired from Mrs. Fields.^[1][2]
• November 2007: Acquired Shoebox New York, a multi-brand retailer for footwear, handbags, and accessories
• January 2008: Acquired Great American Cookies from Mrs. Fields.^[3]
• September 2008: Waverly sold to Iconix Brand Group
• December 2008: Bill Blass sold to Peacock International Holdings
• July 2010: NexCen properties sold to Global Franchise Group ^[4]
• July 2012: Global Franchise Group sold The Athlete's Foot to Intersport, LLC^[5]
• August 2014: Global Franchise Group acquired Hot Dog on a Stick from bankruptcy^[6]
• September 2017: Global Franchise Group acquired Round Table Pizza.^[7]
• July 2021: Global Franchise Group acquired by FAT Brands.^[8]

References

External links

• Global Franchise Group
• NexCen Brands
• Fat Brands Inc