The organization was founded in 1935 as the Peninsular Telephone Employees Credit Union to serve the employees of Peninsular Telephone Company. After Peninsular became part of GTE (since merged with Verizon), the credit union was renamed GTE Federal Credit Union in 1958.[3] Effective August 2012, the credit union rebranded itself as GTE Financial to reflect its status as a full-service financial institution.[2]