Unwilling to hire another secretary, Tony Stark creates an artificial one in the form of an artificial intelligence named F.R.I.D.A.Y., who manifested as the hologram of a young girl.[2]
F.R.I.D.A.Y. becomes angry when Stark stops using her. Hijacking some Iron Man armors, F.R.I.D.A.Y. kidnaps Pepper Potts. Iron Man tracks her to Stark Industries' Coney Island facility, where he dispatches the controlled Iron Man armors and a hologram of Fin Fang Foom. Iron Man reasons with F.R.I.D.A.Y., then grounds her in the Baxter Building under Edwin Jarvis's observation.[3]
In "All-New, All-Different Marvel," F.R.I.D.A.Y.'s holographic appearance is replaced by that of a young woman.[4] Tony Stark later removes F.R.I.D.A.Y. from his armor and places her into a robot body of her own.[5]
When Tony Stark establishes the virtual reality eScape, F.R.I.D.A.Y. helps him to deal with its A.I. Motherboard, only to be deleted.[6] When the eScape is shut down, Jocasta persuades Tony Stark not to make a back-up program of F.R.I.D.A.Y. as she would be a different entity.[7]
In "Iron Man 2020", F.R.I.D.A.Y. is resurrected when Stark recreates the eScape for use by the A.I. Army. She is revealed to have pulled Stark's conscious into the virtual environment before he crashed to the ground. F.R.I.D.A.Y reveals to Stark that she has been operating as "Ghost in the Machine" to aid the A.I. Army and has also manipulated Bethany Cabe to heal him.[8]
F.R.I.D.A.Y. appears in Marvel Powers United VR, voiced again by Jennifer Hale.[9]
F.R.I.D.A.Y. appears in Iron Man VR, voiced by Leila Birch.[9] This incarnation is depicted as Tony Stark's second A.I. assistant modeled to exemplify Iron Man's heroic aspirations. She expresses dismay to the reactivation of the Gunsmith, an old A.I. assistant modeled after Stark's original selfish and reckless personality. She eventually grows to despise Stark due to the collateral damage caused while helping Iron Man combat Ghost and leaves before returning after Gunsmith is deactivated.
Miscellaneous
F.R.I.D.A.Y. appears in the 2016 young adult novel Iron Man: The Gauntlet, by Eoin Colfer.
1234567"F.R.I.D.A.Y. Voices (Iron Man)". Behind The Voice Actors. Retrieved April 2, 2025. A green check mark indicates that a role has been confirmed using a screenshot (or collage of screenshots) of a title's list of voice actors and their respective characters found in its credits or other reliable sources of information.
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