Hall joined Hallmark Cards in 1971 and worked in manufacturing, customer service, product development and sales. In 1990, Hall became a member of the board of directors. In 1993, Hall became general manager of Hallmark Keepsake Ornaments, the Christmas ornament brand. In 1995, he became vice president of creative. In 1997, Hall became vice president of product development and in 1999 he became executive vice president of strategy and development. In January 2002, following the retirement of Irvine O. Hockaday Jr., Hall became president and CEO.[1] In 2015, his brother, David E. Hall became president. In 2019, Hall assumed the role of executive chairman of the board of directors.[1][4]
Hall also serves on the board of directors of Hallmark Media and Hallmark International.[1]
