Marx had first become artistic for later Musicraft Records in 1944 before starting his own label. In the 1970s, Musicraft Records was revived through Discovery/Trend by Albert Marx in Los Angeles.[1][3] He also started the Trend AM-PM label in the 1980s to document and promote talented educational, college level jazz ensembles to include the Los Angeles Jazz Workshop, Nashville Jazz Machine and the Fullerton College Jazz Ensemble.[4] His estate sold the Discovery, Trend and Musicraft jazz labels in 1991 to Jac Holzman, which he refashioned into a contemporary label. In 1993, Discovery Records was acquired by Warner Music Group and was absorbed by Sire Records in 1996.
