After leaving the BRIT School, Bowers joined British boy-band Another Level, where he performed as a part of the group for three years, between 1997 and 2000, with fellow members Mark Baron, Wayne Williams, and Bobak Kianoush.
Another Level gained seven top 10 singles in two years in the United Kingdom, including 1998's UK No.1 "Freak Me"; and a platinum-selling self-titled debut album. Their follow-up album, Nexus, released in 1999, achieved gold-selling status, and was followed by a Brit Award nomination for Best British Newcomer[6] in 1999.
Bowers subsequently went on to focus on behind the scenes work, writing and producing, including a collaboration for Victoria Beckham's debut solo album in autumn that year.[citation needed]
In early 2010, Bowers played a DJ set in Mantra, Castlebar Co. Mayo. It was one of his most successful live events.[citation needed]
In 2010 he discussed possible collaboration with Basshunter and considered a return to his musical career.[12] Ultimatelly Bowers returned to making music and signed with independent record label Conehead UK to record a pop album, with the first single, "All She Needs", written by Jamie Scott, released in July 2010.[13]
On 27 August 2013, Another Level was on the verge of signing up for the ITV2 documentary The Big Reunion, but Williams announced that he would not take part. In an interview with MTV UK, he said: "I decided not to participate in The Big Reunion because it wouldn't feel right to me...I'm in a totally different space in my life and I don't feel any need to look back."[14] Bowers instead joined The Big Reunion supergroup 5th Story, along with Kenzie from Blazin' Squad and former soloists Adam Rickitt, Kavana and Gareth Gates.[citation needed]
As of 2025, Bowers lives in Dubai, United Arab Emirates. He split up with long term girlfriend Laura Anderson, who was runner-up on the fourth series of Love Island on 5 August 2022. [citation needed]
[23] In June 2012, Bowers was accused of racially aggravated assault and harassment in connection with an incident in Norwich on 2 June 2012.[24] In December 2012, Bowers admitted one count of assault and one of threatening behaviour during a drunken fight. He denied making racist remarks. The judge accepted his guilty plea, saying "It seems highly unlikely that you, given your background, would have made racist remarks." Bowers was sentenced to unpaid community work.[25]
In October 2012, Bowers began playing football for the 3rd team of Cwmbran Celtic which plays in the Torfaen and District League. He made his match debut in a 3–1 home defeat to Marshfield AFC. The chairman of Cwmbran Celtic said he "hopefully will enjoy his stay with us. He's a nice lad."[26]
Facing the Crowd is Bowers debut album, released under the moniker of 'Dane'. The album was due for release in 2001, but was cancelled and he was subsequently dropped by his record label. A small number of physical copies pressed for distribution to media and radio stations were made available before the album's release was cancelled.[29] The album spawned two UK Singles Chart top ten singles, "Shut Up... and Forget About It" and "Another Lover".
Facing the Crowd was released on streaming services on 10 December 2021.[30]
Background
After Another Level split in 2000,[8] Bowers wrote and fronted two UK Singles Chart top ten singles for the UK garage act True Steppers in 2000, where he was billed as "Dane Bowers from Another Level". "Buggin" entered the charts at No.6 in April 2000, and "Out of Your Mind", featuring the first solo recording of Spice Girl, Victoria Beckham, which reached No.2, as it was beaten to the number one spot by "Groovejet (If This Ain't Love)" in August 2000 by Spiller featuring Sophie Ellis-Bextor. His subsequent chart success lead to a solo record deal, and in February 2001, Bowers released "Shut Up... and Forget About It", a song allegedly written about his relationship with Katie Price.[10] The song peaked at No.9 on the UK Singles Chart. Jerry 'Wonder' Duplessis and Wyclef Jean-produced "Another Lover" was released as the album's second single in June 2001, but this again stalled at number nine. Bowers was subsequently dropped from his label, and Facing the Crowd remained unreleased. Bowers subsequently went on to focus on behind the scenes work, writing and producing, including a collaboration for Victoria Beckham's debut solo album in autumn that year.
Given free with Smash Hits magazine in 2001 in conjunction with Little Chef. Contains "Shut Up and Forget About It" (original version and El B Vocal Mix).