It has stores that range premium products from local suppliers as well as the essentials of larger Coles stores.[2] Unique store design elements include artwork and murals drawn by local artists.[3]
It has since expanded to twenty-seven sites in Victoria, New South Wales, Queensland[4] and Western Australia.[5] This includes the Balwyn North store, which opened in 1960 and was the site of the first Coles supermarket in Australia (but not the first Coles store, which opened in Collingwood in April 1914).[6]
