He stated in January 2008 that Catholic media "should not become...instruments of a religious or cultural fundamentalism".[3] He continued: "Our media is directed not just to Catholics, but to all men...they don't exist only for–or are directed only to–people who already belong to the Church, rather they should also give careful attention to what exists in the soul of man, in his heart, where sometimes there can be distance from God, or many times, a deep nostalgia for God."
Formal establishment of diplomatic relations between the Holy See, represented by Monsignor Claudio Maria Celli (left), and Israel, represented by Deputy Foreign Minister Yossi Beilin, December 1993
In January 2009, he announced an agreement with Google to build a joint venture giving Benedict XVI his own YouTube channel.[4]
On 5 January 2011 he was appointed one of the first members of the newly created Pontifical Council for the Promotion of the New Evangelisation.[5] Marking the 2012 World Day of Communications, Archbishop Celli, speaking on Pope Benedict's message of silence said, "the topic chosen by the Holy Father for this World Day of Social Communications is attentive to today’s communicative phenomena and invites us all to reflect on this fundamental point: Silence is an integral part of communication. This is why, when we wish communication to be genuinely human -- because it begins from one man and is addressed to other men -- the word that is communicated must be nourished by silence to be more meaningful, to be more true. Because it is in silence that I hear, it is in silence that I understand more attentively what are the needs, the sufferings, the search for the good and true that is in the heart of other men".[6]