Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder^[2] and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS.^[3] Backed by Union Square Ventures, RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV,^[4] and others,^[3] i.TV is also behind the popular namesake app for iOS^[5] and Android,^[6] and co-created Nintendo TVii for the Nintendo Wii U.^[7]

Pelo has founded or been a member of the founding team at a number of companies, including Folio Corporation,^[8] Ancestry.com,^[9] and NextPage.^[10] He also served on the board of directors of Tokyo-based D&M Holdings, the holding company for leading audio brands including Denon, Marantz, McIntosh Laboratories and Boston Acoustics.^[11] Pelo is also a movie producer^[12] and live event producer.^[13]

Early life and education

Brad Pelo was born in Missoula, Montana, graduated from Orem High School and attended Brigham Young University.^[1] While in High School Pelo founded his first company and was featured in The New York Times Magazine,^[14] McCall's and SUCCESS magazine as a “teen tycoon”.^[1]

Career

In 1987, Pelo co-founded Folio Corporation with his brother-in-law Curt Allen. The two partners met with success in 1988 when they struck a deal with Novell stipulating that the company would bundle Folio’s software with every NetWare operating system it sold.^[8] Pelo served as the president of Folio until its acquisition by Mead Data Central, Inc., provider of the Lexis-Nexis computer-assisted research services, in 1992.^[15] Pelo later was one of the founding team members of Ancestry.com and served as CEO of Ancestry.com’s parent company, Western Standard Publishing.^[16]

Pelo later served as president and publisher at Bookcraft, a Utah-based publishing house.^[17] He then founded NextPage, a compliance and information risk solutions provider.^[10] After that Pelo served as executive producer of a number of feature films including The Legend of Johnny Lingo (2003), Outlaw Trail: The Treasure of Butch Cassidy (2006), and Forever Strong (2008), co-starring Sean Astin.^[12] He continues to be a partner in the production company behind the latter two films, Picture Rock Entertainment.^[18] In 2008 Pelo co-founded i.TV, a social television and second screen company, where he serves as CEO.^[19] As CEO Pelo has secured partnerships for the company with AOL,^[20] GetGlue,^[21] Entertainment Weekly magazine^[22] and Nintendo.^[7] From 2004 to 2010, Pelo served as the senior executive producer of Utah’s largest annual event, the Stadium of Fire.^[23]

References

External links

• Brad Pelo on X