Alloy Entertainment Book packaging and television production unit of Warner Bros. Television Studios
Alloy Entertainment, LLC (formerly Daniel Weiss Associates and 17th Street Productions ) is a book packaging and television production unit of Warner Bros. Television Studios . It produces books, television series, and feature films.
Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment's books have reached The New York Times Best Seller list, including most recently Everything, Everything and The Sun is Also a Star by Nicola Yoon , The Thousandth Floor by Katharine McGee , Max by Jennifer Li Shotz and 99 Days by Katie Cotugno. Past bestselling franchises The Sisterhood of the Traveling Pants , Gossip Girl , The Vampire Diaries , Pretty Little Liars , The Lying Game , The 100 , The Clique , The Luxe , and The A-List have sold tens of millions of copies worldwide. Among the television series produced by the company are Privileged , The Vampire Diaries , Gossip Girl , Pretty Little Liars , The Originals , Legacies and The 100 .
Additionally, the company produces or co-produces several television shows and films which are novel adaptations.[ 1]
History
Daniel Weiss Associates was founded in January 1987 as a book packaging company. In 1997, the division 17th Street Productions was created to specialize in young adult fiction .[ 2]
In January 2000, 17th Street Productions was sold to Alloy, Inc. (later Alloy Digital ), and was renamed Alloy Entertainment . Led by Leslie Morgenstein , the division became a frequent partner with publishers and studios to produce film and television adaptations of young adult books.[ 3]
On June 11, 2012, Alloy Digital's majority owner ZelnickMedia divested Alloy Entertainment and sold it to Warner Bros. Television , which Time Warner owned until AT&T's acquisition in 2018, after which it became WarnerMedia .[ 4] [ 5]
Filmography
Television series
Title
Year
Network
Co-production with
Gossip Girl
2007–2012
The CW
College Hill Pictures/Fake Empire , CBS Television Studios and Warner Bros. Television
Samurai Girl
2008
ABC Family
Space Floor Television and ABC Studios
Privileged
2008–2009
The CW
Tsiporah and Warner Bros. Television
The Vampire Diaries
2009–2017
Outerbanks Entertainment , CBS Television Studios and Warner Bros. Television
Pretty Little Liars
2010–2017
ABC Family / Freeform
Long Lake Productions, Russian Hill Productions and Warner Horizon Television
Huge
2010
ABC Family
Dooley & Company Productions and Half Full Entertainment
The Nine Lives of Chloe King
2011
Don't Borrow Trouble
The Lying Game
2011–2013
Pratt Enterprises and Warner Horizon Television
The Secret Circle
2011–2012
The CW
Outerbanks Entertainment , CBS Television Studios and Warner Bros. Television
How to Rock
2012
Nickelodeon
On the Emmus and Nickelodeon Productions
666 Park Avenue
2012–2013
ABC
Warner Bros. Television
The Originals
2013–2018
The CW
My So-Called Company, CBS Television Studios and Warner Bros. Television
Ravenswood
2013–2014
ABC Family
Long Lake Productions, Russian Hill Productions, Jardynce & Jarndyce Inc and Warner Horizon Television
The 100
2014–2020
The CW
Bonanza Productions, CBS Television Studios and Warner Bros. Television
Significant Mother
2015
CBS Television Studios and Warner Bros. Television
You
2018–2025
Lifetime / Netflix
Berlanti Productions, A&E Studios and Warner Horizon Television
Legacies
2018–2022
The CW
My So-Called Company, CBS Television Studios and Warner Bros. Television
Pretty Little Liars: The Perfectionists
2019
Freeform
Long Lake Productions and Warner Horizon Television
Gossip Girl
2021–2023
HBO Max
Fake Empire , Random Acts Productions, CBS Studios and Warner Bros. Television Studios [ 9] [ 10] [ 11]
Pretty Little Liars
2022–2024
HBO Max / Max
Muckle Man Productions and Warner Bros. Television Studios
Upcoming
The Probability of Miracles [ 12]
TBA
HBO Max
Warner Bros. Television Studios
The Feminist Karate Union Story [ 13]
TBA
TBA
Foster Friends
TBA
CBS
Pride
TBA
HBO
Rust Belt News
TBA
CBS
Web series
Title
Year
Website
Gossip Girl: Chasing Dorota
2009
The CW
Haute & Bothered
2009–2010
YouTube
Private
2009
Teen
Private: The Casting Call
2009
The Vampire Diaries: A Darker Truth
2009
The CW
First Day
2010
YouTube
Hollywood is Like High School with Money
Talent
2011–2012
Talent: The Casting Call
2011
First Day 2: First Dance
Wendy
Macy's
Dating Rules from My Future Self
2012
YouTube
Pretty Dirty Secrets
ABC Family
The Originals: The Awakening
2014
The CW
Life After First Failure
2017
CW Seed
References
↑ Alloy Entertainment alloyentertainment.com
↑ Andriani, Lynn (2009-11-05). "Weiss to St. Martin's" . Publishers Weekly . Retrieved 2018-11-21 .
↑ Karpel, Ari (2011-08-25). "Leslie Morgenstein's Recipe for 'Lying Game,' 'Gossip Girl' " . The New York Times . Retrieved 2018-11-21 .
↑ "Hollywood Deadline" Warner Bros TV Group Acquires Alloy Entertainment deadline.com, Retrieved on June 12, 2012
↑ "Hollywood Reporter" Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment hollywoodreporter.com, Retrieved on June 12, 2012
↑ Kroll, Justin (2022-04-11). " 'Portlandia's Carrie Brownstein To Direct 'Witness Protection' Starring Annie Murphy For MRC And Alloy Entertainment" . Deadline . Retrieved 2022-04-12 .
↑ Kit, Borys (November 11, 2025). "Sabrina Carpenter to Star, Produce Musical 'Alice in Wonderland' Movie for Universal" . The Hollywood Reporter . Retrieved November 11, 2025 .
↑ Grobar, Matt (December 18, 2025). "Maddie Ziegler, Rob Lowe, Graham Phillips & Elias Kacavas To Star In Netflix Rom-Com 'In A Holidaze'; Marks First Project Under New First-Look Film Deal With Alloy Entertainment" . Deadline Hollywood . Retrieved December 18, 2025 .
↑ Andreeva, Nellie (2023-01-19). " 'Gossip Girl' Reboot Canceled By HBO Max After 2 Seasons" . Deadline . Retrieved 2023-01-20 .
↑ Hailu, Selome (2023-01-19). " 'Gossip Girl' Revival Canceled at HBO Max After Two Seasons" . Variety . Retrieved 2023-01-20 .
↑ Chapman, Wilson (2023-01-19). " 'Gossip Girl' Sequel Series Canceled at HBO Max After 2 Seasons" . IndieWire . Retrieved 2023-01-20 .
↑ Petski, Denise (2021-10-28). " 'The Probability Of Miracles' Series Adaptation From Katie Lovejoy & Alloy Entertainment In Works At HBO Max" . Deadline . Retrieved 2021-12-28 .
↑ Andreeva, Nellie (2021-12-03). "The Feminist Karate Union Story To Be Adapted As TV Series By Alloy Entertainment" . Deadline . Retrieved 2021-12-28 .
External links
Motion Picture Group
Television Group Other properties Former/defunct Key people Related
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