| Category |
Winner[1] |
|---|
| Best Brand on Twitter |
American Express |
| Best Brand on Vine |
Oreo – 360i & GE & Mashable |
| Best Brand on Instagram |
GoPro |
| Best Brand on Pinterest |
Whole Foods Market |
| Best Brand on Snapchat |
Wet Seal – ICED Media |
| Best Brand on Tumblr |
Doctor Who & BBC America |
| Best Brand on YouTube |
WWE |
| Best Facebook Page |
GoPro |
| Unmetric's Best Facebook Campaign |
Turning the Internet Red, Human Rights Campaign |
| Best Facebook Contest |
This Is SportsCenter, Briggs
& Stratton's Mower Mouth Contest by Lindsay, Stone & Briggs |
| Best Branded Mobile App |
The WWE App |
| Best Branded Real-Time Response to
a Major Event or Cultural Phenomenon |
United Nation's #theworldneedsmore – Leo Burnett New York |
| Best Contest |
Wheat Thins Flavor Protection – AKQA New York |
| Best Fortune 500 Brand on Social Media |
American Express |
| Best Integration of Social Media with Live Television |
The Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope |
| Best Listicle |
27 Worst Moments Of John Oliver's First 6 Minutes Hosting The Daily Show – Comedy Central |
| Best Mobile Campaign |
Join the Realm: Mobile, HBO – Definition 6 |
| Best News Twitter Account |
Al Jazeera America |
| Best Social Good Campaign |
#SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective |
| Best Social Integration with a TV Commercial |
never.no & Leo Burnett |
| Best Social Media Campaign for Film |
The Wolverine – Way to Blue & Jump! Creative |
| Best Tumblr Campaign |
“The Signal” Lexus – Team One |
| Best Twitter Campaign |
#SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective |
| Best Use of a Hashtag on Twitter |
The Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope |
| Best Use of Animated GIFs |
The Purge – Universal Pictures and Brigade Marketing |
| Best Use of Gamification |
Dodge: Hands On Ron Burgundy Game – Wieden+Kennedy |
| Best Use of Humor |
Halloween Treats Gone Wrong, P&G / Oral B – Publicis Kaplan Thaler |
| Best Use of Social Media by One
Brand Responding to Another Brand |
Snack Attack, America Honda Motor Co., Inc. – RPA Advertising |
| Best Use of Social Media for a Consumer Brand |
WestJet Christmas Miracle: Real -Time Giving |
| Best Use of Social Media for Auto Industry |
Nissan – Versa Note Amazon Partnership – TBWA\Chiat\Day |
| Best Use of Social Media for B2B |
Jobsite and Seven |
| Best Use of Social Media for Consumer Electronics |
The Most Retweeted Brand Tweet Ever, Nokia – Wunderman |
| Best Use of Social Media for Customer Service |
Samsung Mobile US Digital Marketing Team – Edelman |
| Best Use of Social Media for Fashion |
Maui Jim – Moxie |
| Best Use of Social Media for Financial Services |
Tweet & Shoot We Are Tennis by BNP Paribas – We Are Social |
| Best Use of Social Media for Food & Beverage |
Say It With Bacon, Kraft Foods (Oscar Mayer) – 360i |
| Best Use of Social Media for Healthcare |
Break Dengue – ZN |
| Best Use of Social Media for Luxury Goods |
Need For Tweed, Harris Tweed Hebrides – Leo Burnett New York |
| Best Use of Social Media For Music |
Avicii x You – Universal Music, House of Radon, Seventy Agency, At Night Management |
| Best Use of Social Media for News |
Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout |
| Best Use of Social Media for Retail or E-Commerce |
DollarShaveClub.com – Conversocial |
| Best Use of Social Media for Sports |
WWE WrestleMania 29 |
| Best Use of Social Media for Telecom |
O2 Be more dog – VCCP |
| Best Use of Social Media for Television |
@MTVFR hacked Twitter with #TeenWolfFr – Darewin |
| Best Use of Social Media for Travel |
WestJet Christmas Miracle: Real -Time Giving |
| Best Use of Social Media for Video Games |
LEGO Marvel Super Heroes |
| Best Use of Social Media In Real Life |
United Nation's #theworldneedsmore – Leo Burnett New York |
| Best Use of Video in a Social Media Campaign |
Virgin America Remixes the Safety Video |
| Best Viral Campaign |
WestJet Christmas Miracle: Real -Time Giving |
| Most Creative Use of Technology for a Campaign |
Tweet & Shoot We Are Tennis by BNP Paribas – We are Social |
| Best Small Agency |
Clever Girls Collective |
| Best Mid-Sized Agency |
Carrot Creative |
| Best Large Agency |
360i |