The Walé Adeyemi collection debuted in 1998 as a menswear collection "somewhere between the kerb and the boutique". The brand now covers both menswear and womenswear. He was presented with the Fashion and Design Award at the Carlton Multi-Cultural Awards in 2001. 2004 saw Adeyemi nominated for the AoC Gold Award, which he won.[3]
In 2005, Walé was noted for his iconic Graffiti Collection at the Victoria and Albert Museum, featuring him in the Moments in Black British Style exhibition. Walé received the Member of the Order of the British Empire (MBE) in the 2008 Birthday Honours for his contribution to British Fashion. The Wale Collection debuted and sold initially in Japan and London. In 2012, Walé opened his B-side by Wale store in Hanbury Street, East London. B-sidebywale is currently stocked in Harvey Nichols and Urban Outfitters.