On 23 April 1996, the Virgin Group (with chairman Richard Branson) bought the Belgian leisure airline EBA-EuroBelgian Airlines, founded by Victor Hasson and Georges Gutelman, and renamed it Virgin Express on September 2 of that same year.[4] It also took over EBA's fleet of Boeing 737s and operated this type of aircraft from thereon. The airline soon concentrated on low-budget scheduled flights out of its Brussels hub, and became a major competitor for Sabena and later SN Brussels Airlines.
In October 2004, the Virgin Group sold the ownership to Delta Air Transport, and both airlines were placed under the control of SN Airholding holding company, chaired by Viscount Étienne Davignon. On 31 March 2006, SN Brussels Airlines and Virgin Express announced their merger into a single company, to be named Brussels Airlines. The combined airline added long haul destinations and strengthened its position in Africa.[5]
Fleet
During its 11-year existence, Virgin Express had operated the following aircraft:[6]
Three Boeing 737-300 (OO-VEX, OO-VEG and OO-VEH) were fitted with winglets (March 2007). The airline operated 26 737s at its peak, and was given the first Joint Aviation Authorities air operator's certificate delivered by the Belgian Civil Aviation Authorities. After the merger, all 10 of the Virgin Express fleet went to Brussels Airlines. The airline has since phased out its Boeing 737s.