PRISM is the corporate name of Oravel Stays Limited, the parent company of OYO, an Indian hospitality company. The name was adopted in 2025 following a corporate rebranding.[1][2]
The entity functions as the holding company for OYO’s hospitality and related businesses, while OYO continues to operate as the primary consumer-facing brand.[3]
History
In 2025, Oravel Stays Limited adopted the corporate name PRISM as part of a restructuring of its hospitality businesses.[4]
Media reports stated that the rebranding followed the company’s expansion into vacation rentals, premium hotels, and extended-stay accommodation.[5]
Operations
PRISM oversees hospitality businesses operated by the OYO group, including hotel, vacation rental, and extended-stay brands.[6]
The company operates through franchise, managed-property, and partnership-based business models across multiple countries.[7]
Portfolio
The company’s portfolio includes brands such as OYO, Townhouse, Sunday Hotels, Palette, Motel 6, and Studio 6.[8]
Its vacation rental businesses include Belvilla and DanCenter.[9]
Other businesses associated with the group include Innov8 and Weddingz.[10]
Corporate developments
In 2025, Business Standard reported leadership changes within the company, including the appointment of Ankit Tandon as chief operating officer of PRISM and chief executive officer for Europe.[11]
The company also expanded its hospitality portfolio through acquisitions in the premium hotel segment.[12]
Global presence
PRISM operates hospitality businesses in multiple countries across Asia, Europe, and North America.[13]
