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Roustam Tariko (Russian: Рустам Тарико; born March 17, 1962[2]) is the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit card operation and a term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1billion.
The economic reforms of the 1980s created new business opportunities, which Tariko recognized and took advantage of. Unlike many other Russian businessmen who created their empires through the privatization of state enterprises in the early 1990s, Tariko built his company from scratch.
While studying, Tariko had a part-time job as a street cleaner. According to Tariko, he had to get up early to start his shift and clear the snow, even when the temperatures fell at −20°C. Already at this point, Tariko had an eye for making money, as his first business venture was a small cleaning company which he had established with two friends.[4]
Hotel Renovation
Starting working part time as an independent guide while still operating a cleaning service Tariko made an arrangement with a large government hotel. Clients of the guide service had been complaining about the condition of the hotel rooms. Tariko's arrangement was that in exchange for a portion of room rents he would renovate some of the rooms. This service to clients and hotels became an expanding portion of his enterprises eclipsing cleaning.
Expansion
In the late 1980s, Tariko began importing Kinder Surprise and Ferrero Rocher chocolates to the Soviet Union and selling them for rubles. Previously, such goods were only available in hard currency stores closed to average Russians. Tariko parlayed his success in selling Italian chocolates into an exclusive contract to import the Martini brand. Record sales of Martini enabled him to grow his company Roust Inc. into the leading importer of premium spirits in Russia.[3]
Building on his success, Tariko wanted to build a Russian consumer brand which would "embody the vibrant spirit of Russia." Tariko reportedly wondered why Russia, the biggest vodka market in the world did not possess a domestically produced premium vodka brand. In 1998, Tariko, through his Russian Standard Company, brought to market Russian Standard Vodka Original, the first genuinely Russian premium vodka. It became an almost instant success, and quickly established itself as the number one brand of its kind in the country.[5]
In Forbes magazine's "World's Richest People" ranking of 2009, Tariko was listed at number 647 with an estimated wealth of $1.1billion.[9]
Personal life
Roustam Tariko is unmarried and has five children. The mother of Tariko's twin daughters, Eva and Anna, is Tatiana Osipova. Aliona Gavrilova is the mother of Tariko's third child, a boy, named Roustam Junior.[10] Two more children, Leo (b.2020) and Rosa (b.2021) were born to him and Yulia Polyachikhina.
