GuideWell, formally GuideWell Mutual Holding Corporation (holding company for Florida Blue), is a mutual insurance holding company primarily focused on health insurance in Florida. It was created in 2013 by a reorganization initiated by Florida Blue, a member company of the Blue Cross Blue Shield Association.[4] By health insurance premiums written, it is 7th largest in providing health insurance in the United States with about $30b in health insurance sales as of 2024.[5]:17
History
In 1944, the Florida Hospital Service Corporation, the forerunner of Blue Cross of Florida, began its operations in Jacksonville with four employees. Two years later, the Florida Medical Services Corporation was formed, eventually becoming Blue Shield of Florida.[6] In 1980, the two businesses united to form Blue Cross and Blue Shield of Florida.[6] which was renamed Florida Blue in 2012.[7]
In 2009, Florida Blue acquired Florida Health Care Plans.[8] In 2022, GuideWell acquired Triple-S, which operated Blue Cross Blue Shield plans in Puerto Rico.[9]
