In logic, equivocation ("calling two different things by the same name") is an informal fallacy resulting in the failure to define one's terms, or knowingly and deliberately using words in a different sense than the one the audience will understand.[1][2][3]
It is a type of ambiguity that stems from a phrase having two or more distinct meanings, not from the grammar or structure of the sentence.[1]
The motte (raised area) and bailey (walled courtyard) defenses at Launceston Castle
Equivocation can also be used to conflate two positions which share similarities, one modest and easy to defend and one much more controversial. The arguer advances the controversial position, but when challenged, they insist that they are only advancing the more modest position.
Map-territory relation: Concept that words used to describe an underlying reality are arbitrary abstractions not to be confused with the reality itself