AvenuesAI Limited, formerly Infibeam Avenues Limited, is an Indian AI-fintech company that provides digital payment services, eCommerce platforms, digital lending, data cloud storage and enterprise software to businesses.[2][3][4]
It provides payment infrastructure services through its flagship brand, CCAvenue.[5] Infibeam Avenues claims to have more than 1 crore (10 million) merchants on its platform. It also operates in overseas markets like United States, Saudi Arabia, UAE, and Australia.[6]
Infibeam Avenues was established in 2007 by Vishal Mehta.[8] The company was listed on the BSE and the NSE in 2016.
On 7 September 2022, Infibeam Avenues launched its omni-channel mobile app CCAvenue TapPay that allows businesses and entrepreneurs to convert any NFC-enabled Android phone into smart PoS terminals.[9]
In August 2024, Infibeam Avenues acquired a 54.1% stake in internet business firm Rediff.com.[10] Vishal Mehta, the founder of Infibeam, became the chairman and managing director of Rediff.com.[11]
Infibeam Avenues logo until 2025
In 2026, Infibeam Avenues Limited changed its name to AvenuesAI Limited. The rebrand was preceded by approval from the Registrar of Companies (ROC), Ministry of Corporate Affairs, Government of India and followed an initial public disclosure made on 11 December 2025. As part of the transition, the company's stock ticker on the National Stock Exchange (NSE) changed from INFIBEAM to CCAVENUE effective 3 February 2026, while its BSE ticker code (539807) remained unchanged.[12][13]
Vishal Mehta, the founder of Infibeam, has assumed the role of Chairman and Managing Director of Rediff.com. He succeeds Ajit Balakrishnan, who has directed the corporation since its inception in 1996. The leadership transition occurs subsequent to Infibeam Avenues Ltd's acquisition of a controlling interest in Rediff.com.[14]
Services
Payment Processing
Infibeam provides a digital payment gateway service through CCAvenue. The CCAvenue Payment Gateway offers multiple payment options, supports 18 different languages, and facilitates transactions in 27 major foreign currencies. It also establishes a secure link between websites, institutions, and banks during transactions.
CCAvenue's 'TokenPay' help merchants to comply with the Reserve Bank of India's data security norms by securing multi-network tokenisation, which works across major card networks, including MasterCard, RuPay, and Visa.[15]
The Reserve Bank of India had granted Infibeam Avenues "in-principle" authorisation to operate as a Payment Aggregator (PA) under the brand CCAvenue, to allow a wide range of online and offline transactions. Payment aggregators allow e-commerce platforms and merchants to accept a variety of payment methods from customers, simplifying the payment process and removing the need for merchants to design their own payment integration system.[16]
The Reserve Bank of India has granted Infibeam Avenues Limited, India's first publicly traded fintech startup, a permanent licence for its bill payments platform, BillAvenue. BillAvenue can use this licence to operate as a Bharat Bill Payment Operating Unit (BBPOU) under the Bharat Bill Payment System (BBPS). BillAvenue functions as both a biller and a customer operating unit as a BBPOU, easing the onboarding of Billers and Agent Institutions to service clients.[17]
CCAvenue
This is India's payment solutions provider and a brand of AvenuesAI Ltd, launched CCAvenue CommerceAI, a platform built around the CCAvenue Model Context Protocol (MCP), which acts as a secure, standardized bridge enabling AI agents and merchant systems to autonomously initiate, orchestrate, and execute payment tasks within a verified and auditable environment. The platform targets high-frequency digital payment sectors including telecom, utilities, insurance, hospitality, and OTT subscription management. The platforms were unveiled at the Global Fintech Fest 2025 in Mumbai.[18]
Merchants Financing/Lending
Infibeam Avenue has a lending aggregation platform called Trust Avenue. The company has facilitated AI-based lending for 3 million merchants through partnerships with banks and NBFCs.[19]
Data Centre infrastructure services
The company forayed into the segment of infrastructure or data centre-as-a-service, and built a state-of-the-art Tier-III data centre in GIFT City, Gandhinagar. It received Tier-III design certification from Uptime Institute as it is equipped with fully redundant and dual-powered servers, storage, network links and other IT components.[20] Infibeam Avenues has partnered with IBM India to develop implement and promote blockchain capabilities on the LinuxOne platform.[21][22]
Artificial Intelligence
Infibeam Avenues announced its entry into the AI-enabled fraud detection industry on August 8, 2023, with the goal of developing Artificial Intelligence (AI) solutions for authentication, fraud detection, and risk identification in both domestic and worldwide markets. In the beginning, the company will focus on the digital payments and financial industries, employing AI and machine learning algorithms to detect online transaction fraud in real time. Infibeam Avenues also intends to build India's first AI HUB at GIFT City.[23]
PayCentral.ai
PayCentral is India's first Agentic Payment Platform, launched on 8 October 2025 by Phronetic AI, a full-stack Agentic AI company backed by AvenuesAI (formerly Infibeam Avenues Ltd). The platform enables AI agents to autonomously transact on behalf of merchants and enterprises, functioning as an intelligent payment infrastructure layer built on Google's Agent Payment Protocol (AP2) and designed to integrate with multiple Payment Aggregators' Model Context Protocols (MCPs). PayCentral.ai allows AI agents to create dynamic payment links, manage refunds, handle subscriptions, and reconcile accounts without human intervention, marking a foundational step toward Agent-to-Agent (A2A) payments.[24][25]
Enterprise app and AI development company that specialises in building AI solutions for businesses to optimise their internal operations and customer-facing systems.
Capital markets financial software provider. The company develops customised capital markets and digital lending products, tools, and services to meet the industry's needs, globally.
